Er du på Twitter? Artikkel til Nordmas nyhetsbrev mai 2009

Alle er på Twitter! Twitter du? Om du ikke allerede er der og har fått med deg mulighetene, få noen tips her som vil friste deg til å komme i gang. Det er morsomt, enkelt og tar ikke mye tid. Sett av en time en kjedelig ettermiddag og ha det gøy. I denne artikkelen får du også ideer til hvordan du og bedriften din kan twitte effektivt og relevant.

Hva er Twitter?
Twitter er det raskest voksende sosiale nettverk på internett med godt over 7 millioner brukere. Her kan du kommunisere og holde kontakt med venner, familie og kollegaer gjennom kjappe, korte (under 140 bokstaver) meldinger som holder hverandre oppdatert på hva de er opptatt av og holder på med.

Du kan være aktiv selv og få tilhengere – brukere som er interessert i holde seg oppdatert på hva du holder på med. Eller du kan være en følger som holder seg oppdatert på hva andre driver med. Ofte følger man med på spesielle temaer man er interessert i.

Kjapt å bli frelst
Det tok meg en liten halvtime å lage min egen profil og bestemme meg for hva jeg skulle følge med på. Jeg begynte raskt å skrive hva jeg holdt på med, og jeg søkte opp andre med samme interesser. Allerede etter noen korte uker har jeg fått noen tilhengere, blitt kjent med nye ”venner” og lært en masse om hobbyen min. Jeg er frelst! Nå gleder meg til å logge på hver dag og dele erfaringer og nyheter.

Hvilken nytte kan du ha av Twitter i jobben din?
Men er du som meg, har du sikkert gjort deg noen tanker om hva Twitter kan brukes til i markedsføringsformål og hvor mye tid vil det ta. Jeg kom over ”to-the-point-cases” der folk forteller hvordan de bruker Twitter i businesssammenheng som å bygge kunderelasjoner, overvåke omdømmet til bedriften, lære mer om bransjen eller følge med på relevante temaer. De ble spurt: “What motivated you and how did you get started?” Kanskje du kan få noen tips til jobben din? (Håper du ikke har noe imot å lese svarene på engelsk).


Lesley Russell, VP of Direct Marketing and Sales, St Supery WineryTwitter username: stsupery, Twittering personally about 8 months, for business about 4 months.

“I kept hearing from marketing gurus that consumer brands needed to monitor their online reputation and Twitter was mentioned as one way to do so. I started by searching Twitter for mentions of St. Supery and almost immediately discovered that people were talking about us and it wasn't all good. I came across a tweet by a woman in NYC saying she was disappointed in our Sauvignon. I responded by mentioning that I was sorry she was disappointed and offered to send her a different version of our Sauvignon Blanc. She was both surprised and pleased to hear from me. She loved the wine I sent her and said so on Twitter and in her blog. What I didn't know was while she is a PR Professional in her day job, she is also an amateur wine blogger with a big following. Wine bloggers have a tremendous influence, so we invited a group of them to spend a day with us at our winery. They were twittering away all day long. Tremendous word of mouth. In addition to monitoring and responding to comments, I answer questions like "When will the 2004 vintage of our Elu wine be ready to drink?" or "Where can I buy your wine in Florida?" I try to help our customers have a better experience with our wines”.

Pamela Swingley, President of Savvy Internet MarketingTwitter username: pamelaley
Twittering about 8 weeks.

“I am developing software for personal healthcare management and will be looking for investors in the near future. My background has been in the technology sector. I wanted to learn about the investment and healthcare communities, fast. I also wanted to start building visibility and credibility within both communities. I searched for active Twitters in both communities and started following them. I quickly got a feel for the culture of the communities and started asking questions and adding my insight about Internet Marketing. They must like something I am saying because twice as many people follow me than I follow. I am learning and building credibility in a new industry. I get great results and it only takes 15 minutes per day”.

Randy Saunders, Senior Marketing Manager, Cincom SystemsTwitter usernames: randysaunders and cincom
Started Twittering about 9 months ago but only got serious 3 months ago.

“More and more business people I know were using Twitter, so 3 months ago I decided to make a concerted effort to figure out what you could do with 140 characters. I started with two goals. One, I wanted to connect with a wider range of business professionals and to learn from them. Two, I wanted to monitor and enhance Cincom's online reputation. In the first case, I was very pleasantly surprised to learn how accessible, open and personable many CEOs are on Twitter. I am also learning from people outside my core industry. Now I am educating others within Cincom of how to use Twitter. One of the beauties of Twitter is that it is rapid fire and easy. People say what is on their mind. There is something very real about this type of communication. Cincom's online forum, Expert Access, provides thought leadership on Customer Relationship Strategies and Business Process Management. We now use Twitter to promote it. We also use Twitter to monitor mentions of our Call Center products and learn directly from our customers. It is also a good way to monitor what our competitors are up to. I get on Twitter 2-3 times per day and try to keep the total time to 15 minutes per day”.

Bill Flitter, CEO and Founder of PheedoTwitter username: bflitter
Twittering about one year.

“Curiosity. Pheedo is in the business of syndicating and aggregating content for clients. I wanted to see if we could use Twitter to syndicate our own content. I also wanted to know what people were talking about. I started by using search tools to find people who were Twittering about topics that interested me. I was surprised by the volume of people chiming in. People let loose with whatever is on their minds. They also tweet about what is happening right now. Once I discovered #hashtags, I realized you could follow the conversation about a give topic, often as it was happening. People twitter about events they are at, while they are at them. How else could you get insights from conferences you are not at or get multiple opinions, now? Events now post the #hashtag on their site, just paste in the search window to learn what people are saying. We also use Twitter for brand monitoring. We quickly find out if a client is having a problem and can respond. We poll people to see how widespread a problem is and allocate resources accordingly. We want our customers to have a good experience with Pheedo.com and we want them to know we are responsive. Twitter is a good way to do so”.

Mark Ginnebaugh, President of DesignMindTwitter username: markginnebaugh

“I run several professional groups and was looking for ways to raise awareness and increase attendance at meetings. I also have a blog and wanted to promote it. I started promoting my events, and within a week got results. People who never heard of our groups started showing up—because they were interested in the topic. In addition to gaining visibility, I am learning a lot by being on Twitter. I try to only spend about 15 to 20 minutes per day on Twitter but often spend much more. I must warn you that if can be addictive”.

Twitt dine erfaringer
Om du allerede Twitter inviterer Nordma deg til å dele dine erfaringer på Nordmas Twitterside.
Du kan også kommentere på denne artikkelen på bloggen min: http://ranveig-artiklertilnordma.blogspot.com/


Kilder:
www.twitter.com
Why Businesspeople Use Twitter: Tales From the Trenches, av John I. Todor, Ph.D., The Whetstone Edge, LLC